Boost your life and career with the best book summaries. This is the first book on a strategy that revolutionized the way companies looked. Good strategy gathers power from its very rareness. I picked up this book not thinking much of it, but was very surprised by how much i learned, which actually is a testament to the pervasiveness of bad strategy in the corporate. Good strategy, bad strategythe difference and why it. Good strategy bad strategy has much to offer and has every chance of becoming a business classic. My role was to provide a business and corporatestrategy perspective. Bad strategy is distressingly common because it is much easier to conceive than good strategy, which involves rigorous analysis, logical thinking, difficult choices and focused action.
More than charisma and vision, we must demand good strategy. Good strategybad strategy argues thatadvantage flows from coordination and focus as well as. Bad strategy is long on goals and short on policy or action. Alas i spotted one such book good strategy bad strategy.
Given the number of times ive referred to it recently, ive written up some notes to share. I picked up this book not thinking much of it, but was very surprised by how much i learned, which actually is a testament to the pervasiveness of bad strategy in the corporate world something that rumelt talks about right away. Good strategy bad strategy pdf summary richard rumelt. Jan 01, 2011 this is the best book i have read on the topic of strategy this year, it made me think in a different way about strategy and came timely just before the planning cycle for the upcoming year.
A good strategy is a specific and coherent response toand approach for. Good strategy bad strategy is more than a business book. The only remedy is for us to demand more from those who lead. Bad strategy occurs whenhard choices are avoided, andor when leaders are unwilling or unable to define and explain the nature of the challenge. Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world developing and implementing a strategy is the central task of a leader, whether the ceo at a fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government. Do not, i repeat, do not read this book if you plan to savor the coming 11 months of political. A good strategy is a specific and coherent response toand approach forovercoming the obstacles to progress. Over the last month ive been reading good strategy, bad strategy during my commute, and its been the most thoughtprovoking book ive read in some time. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the.
Good strategy, bad strategythe difference and why it matters. My role was to provide a business and corporate strategy perspective. Good strategy, bad strategy pinpoints the polar difference. In good strategybad strategy i have tried to write a book that is interesting, presenting fascinating stories and new ways of looking at things.
Lots of business books contain useful advice, but this is in a different league. The more recent, good strategybad strategy, was the most interesting business book of 2011. Sep 17, 2012 and because you should know the difference between what passes for strategy bad strategy and real strategy good strategy. This is the best book i have read on the topic of strategy this year, it made me think in a different way about strategy and came timely just before the planning cycle for the upcoming year. This is a blinkist staff pick my boss kept asking me, emily, whats your strategy. The funniest part is when it provides a template list for mission, vision, goals with a lot of fluffy words where you just have to insert any company and industry name. Instead, bad strategy involves fillintheblank, templatestyle thinking. Part i good and bad strategy 9 chapter 1 good strategy is unexpected 11 how steve jobs saved apple business 101 is surprising general schwarzkopfs strategy in desert storm why plan a remains a surprise chapter 2 discovering power 21 david and goliath is a basic strategy story discovering walmarts secret. Good strategy includes actions to take to overcome the challenge. Despite rumelts lofty reputation in this crowded field, good strategybad strategy is his first book aimed at a general audience and only his second as a sole author since 1974. This is a wonderful strategy book, enticing and gripping, that tells us like it is on the world of bad strategy, unmasking the fluff of pseudo strategy and flawed thought. David and goliath is a basic strategy story discovering walmarts secret marshall and roches strategy for competing with the soviet union chapter 3 bad strategy 32 is u.
Bad strategy, i explained, is not the same thing as no strategy or strategy that fails rather than succeeds. Rumelt offers three simple steps to developing a strategy for your business. Richly illustrated and persuasively argued by a researcher, teacher, and consultant, richard rumelt has authored the playbook for anybody in a leadership position who must think and act. Book summary good strategy, bad strategy mbreads medium. Rumelt is a respected strategist, and one who writes wonderfully and cuts through the normal corporate speak. Strategy is not just about goals or getting things done but it should be very much concerned with establishing or strengthening a competitive advantage. Good strategybad strategy the difference and why it matters. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and. Pdf good strategy bad strategy richard rumelt, 2011.
I long ago realised that to understand a business i would learn much more by talking to people involved in daytoday operations than the chief executive. Anderson discusses richard rumelts good strategy bad strategy. The difference and why it matters, richard rumelt argues that the essence of strategy is discerning the one or two critical issues in a business problem and concentrating effort on them. Great book one of my favourites as i read it in a very relevant time of my journey. The difference and why it matters, richard rumelt argues that the essence of strategy is discerning the one or two critical issues in a. We need to be a complete leader by stepping up to the challenge of developing a good strategy and avoiding bad ones. Developing and implementing a strategy is the central task of a leader. I coined the term bad strategy in 2007 at a washington, dc, seminar on nationalsecurity strategy. Albeit it is very complex and hard to read, it is well worth the effort. Notes from good strategy bad strategy by jeff zych. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, good strategybad strategy stems from rumelts decades of digging beyond the superficial to address hard questions with honesty and integrity. Good strategy bad strategy by richard rumelt overdrive. Good strategy, bad strategy dissects good strategies by using historical examples from a variety of fields, and offers insight into developing our own effective strategies through practical advice and a solid blueprint.
The book is easy to read and one of the best ways to convey its flavour is to let it speak for itself with a few quotes. The comment of prof rumelts colleague appears banal but gets to the heart of the matter. This is a partial video, 12 minutes of the entire 33 minute talk given at the thursday. What makes good strategy so hard in systems change is the inherent tension between understanding the broader context and distilling that understanding into coherent actions focused on a small number of critical factors and dynamics aka the mythical leverage points. It is a methodical, realistic way to ensure we are developing good strategies. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Rather, it is an identifiable way of thinking and writing about strategy that has, unfortunately, been gaining ground. Good strategybad strategy by richard rumelt youtube. A rumelt perpsective on good strategy linkedin slideshare. Dec 24, 2017 good strategy bad strategy summary by richard rumelt is an allencompassing book that emphasizes the flow of designing a good strategy. The overblown language of many management books makes them hard going. While he has vented about strategy in articles, in lectures and in advisory work for companies, he has bottled up plenty of frustration over the past decades. Feb 27, 2018 good strategybad strategy has much to offer and has every chance of becoming a business classic.
In particular, i wanted to honor the fact that how a strategist discovers a decisive objective and creates advantage lies at the very. Jul 19, 2011 good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. Bad strategy mistakes goals, ambition, vision, values, and effort for strategy these things are. It really makes you realise how few companies in the world actually have a good strategy and what a good. Jun 14, 2012 good strategy, bad strategy pinpoints the polar difference. Management today drawing on a wealth of examples, rumelt identifies the critical features that distinguish powerful strategies from wimpy onesand offers a cache of advice on how to build a strategy that is actually worthy of the name. Strategy is about how an organization will move forward. Good strategybad strategy is an enjoyable exception. If you are a student of business mba, then this top strategy book by michael porter is a mustread. In addition, i have tried to write an honest book about strategy.
Feb 22, 2015 billionaire book club good strategy bad strategy. There are precious few books that enable you to not only rethink the way you think but also improve your performance. We often see systems maps fail to take a strong stance on the relevance of. Good strategy bad strategy quotes showing of 93 the kernel of a strategy contains three elements. And because you should know the difference between what passes for strategy bad strategy and real strategy good strategy.
This is a wonderful strategy book, enticing and gripping, that tells us like it is on the world of bad strategy, unmasking the fluff of pseudostrategy and flawed thought. Good strategy bad strategy meet your next favorite book. Good strategy bad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. The diagnosis and actions that constitute good strategy, the fluff and failures that cause the bad. Good strategybad strategy posted on november 6, 2015 by mike pinkel in good strategybad strategy. Written by one of the foremost authorities on the subject of strategy richard rumelt, the book is a true nononsense endeavor. Good strategy bad strategy is an enjoyable exception. Good strategybad strategy has much to offer and has every chance of becoming a business classic. As the following diagram shows the kernel is composed of three strands. Good strategybad strategy integrates fascinating examples from business, nonprofit, and military affairs to bring its original ideas to life. Mar 18, 2016 what makes good strategy so hard in systems change is the inherent tension between understanding the broader context and distilling that understanding into coherent actions focused on a small number of critical factors and dynamics aka the mythical leverage points. The premise is that there is very little good strategy, a great deal of bad strategy, and its possible to distinguish the two. Good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. Jun 09, 2011 when richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
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